Selling

What We Do For You

Real Estate is a full time business. We work full time on your behalf to secure the best price from the many prospective buyers on our files. We keep abreast of all the events and market conditions affecting real estate in our community. When your property is correctly priced for the market you can expect fast action – and full value.

In appraising your home we will conduct a detailed inspection of your property to ensure we understand all of its features, as well as conduct extensive research of the relevant market sector.

By detailing the various options available to sell your home, as well as listening to your ideas and expectations, we help you to select the best method of selling your home. We will explain in detail how the selected sales procedure will work from listing through to settlement.

When listing your property we will provide a proposal of what we will do in the marketing of your property. We will also undertake to:

• Prepare a marketing schedule to ensure your property is properly exposed to the market.
• Write and book creative advertisements for appearance in the local paper and any other media as required.
• We will promote the sale of your property by arranging For Sale signs and Office Window display.
• Contact all existing potential buyers, notifying them of the details of your property.
• Conduct open homes on weekends or other predetermined times.

What is my property worth?

Of course, every Vendor wants to sell their property for the highest price possible and every purchaser would like to buy for the lowest price possible.

How do we solve this dilemma?

• Pricing a property too high or too low can either cost you money or cost you a sale.
• If the price is too low you could sell quickly, but lose money.

If the price is too high, you may not sell because:

1. Suitable buyers for the property will not enquire as it is out of their price range.
2. Any buyers who are looking in the listed price range will make comparisons and possibly be disappointed.
3. Some agents may show your property first with the intention of selling a lesser priced home.

Good agents do not try to sell overpriced homes to gullible prospects, but present homes which are fair value. Testing the market at a higher price is not wise, as a property receives the best exposure in the first month of advertising. You could turn away potential buyers during this important time. One of the most frequent questions buyers ask is “How long has the property been on the market?”

We all have an emotional attachment to our home and the detached judgement of an experienced agent, based on first hand experience, is vital.

Put simply, the price a property sells for is determined by what a buyer is prepared to pay.

Advertising & Promotion SELLS!

The more people you tell, the better the chance of a good sale. When you place your property for sale it is essential to expose it to all potential buyers.
Approximately 90% of all buyers make their first contact with a real estate agent as a direct result of advertising. If you are not promoting your property you are definitely reducing your chances of selling. Naturally, the more potential buyers you draw to your property, the more you will increase your chance of finding the buyer that it ideally suits.

At Oxenford Realty we will promote your property as effectively as possible using the most up to date mediums available. View our web site www.oxenfordrealty.com.au or pick up a magazine from our office. One of the best avenues to a successful sale is the ‘Property Extra’ and Real Estate Best Seller’. This advertising can be offered to you free of charge when listing exclusively with us.

Talk to our representative and discuss the best marketing option for your property. This may include:

• Window display
• On site signage
• Internet advertising
• Magazine promotion
• Gold Coast Bulletin advertising
• Other publications as required

Advantages of Exclusively Listing Your Property

With an exclusive listing we will ensure that your property is marketed to its maximum potential. Open listings may have a few agents but no advertising, attracting only those clients who call in. Exclusively listed and broadly marketed properties attract hundreds if not thousands of prospects. In fact, with today’s internet your property is promoted world wide.

It means that all aspects relating to the sale will be handled or co-ordinated through our office. We welcome conjunctional sales through other agents and will actively promote your home to them. An exclusive agency is the sole basis of a complete professional marketing package. It ensures a positive approach by us in obtaining the best result for you.

You will be assured of receiving the best possible price and not be forced into signing the first offer just to beat another agent. You will know who has access to your home and can feel safe with the knowledge that your security is our priority.

This is our guarantee of commitment to you.

Methods of Sale

Unlike some agents who tend to push only one method of sale we look at each property individually on its merits. Your representative will discuss and advise the most suitable for your circumstances.

Private Treaty

This is where a price is placed on your home and marketed at that price. This price should be determined by a market analysis of your area plus taking into account your particular home and improvements. Determining this price is very important and should be discussed at length between you and your Oxenford Realty representative (see ‘What is my Property Worth?” ). On receiving an offer a contract price is then negotiated between parties.

Auction

This method of sale can be applied to all properties but is better suited to homes that may be a little different or harder to price.
The auction process has a built in time frame and can bring your sale to a head usually within a four week period. If someone buys at an auction you have a cash unconditional contract with no cooling off period. An auction determines the highest market price created by an atmosphere of competitive spirit which ultimately generates the highest price a buyer is prepared to pay on that day.

Even in an auction programme you are entitled to accept prior offers on the basis that the contract is unconditional before day of auction.
A marketing programme may vary a little for auction and you should discuss this with your representative as there could be some added cost.